SEO | Search Engine Optimization Company

In Google’s Local Business Center on the basic information setup page there is a field specially for your Company/Organization name. As with any form you complete in the off-line world, say for your bank, your insurance company, or the IRS it would be foolish not fill in that field with only your legal business name or your dba name.

While many marketers claim you can enhance your local search ranks by augmenting your legitimate Company/Organization name with keyword phrases you wish to rank well under; this is a complete fallacy (likely based on their understanding of organic results enhancements as it relates to the title element). Local search is not organic search.

There is absolutely no correlation between the use of keywords utilized in the Company/Organization name and rank changes local search positioning.

Setting aside research for the moment, let’s look solely at common sense.

Had Google seriously considered making the Company/Organization field keyword sensitive they would have likely considered this scenario:

Do you seriously think Google had this nuance in mind?

Google’s desire is to be the new Yellow Pages – but if all business are merely a keyword – what’s the point.

In the real local search results for Austin Internet Marketing a real business Company/Organization name beats all the keywords… which kinda refutes that overall philosophy.