SEO | Search Engine Optimization Company

We previously mentioned that Google has pre-labeled categories for local search and we started with (for SEO):

• Internet Marketing Service
• Marketing Consultant
• Marketing Agency
• Advertising Agency
• Consultant

We started this way to research our local region in order to determine:

• Broad competitive landscapes
• Category aliases or synonyms, and
• What might be niche areas to jumpstart local returns.

Obviously if you are ranked 454 out of 460 "consultants" that may not be the best use of one category but at the same time it pays to research.

The next step is redeveloping your categories purely on user define principles without an suggestions from Google… again this is for research value and not necessarily targeted to categories you ultimately desire.

Part 1 – Describe your businesses in single phrases. Continuing on with our SEO example:

• Search
• Internet
• Marketing
• Advertising
• Consultant

…and make these you categories. The idea here is to make as many plausible search phrases out of the broad singular terms like:

• Search Consultant
• Internet Consultant
• Marketing Consultant
• Advertising Consultant
• Search Marketing
• Internet Marketing
• Internet Advertising
• Search Advertising

…among other 3 word phrases… Search to see if local search in available and where you are positioned and compare your findings with your previous results.

It’s worth mentioning that you are not just interested in positioning well for these but positioing well for phrases that searchers use and click on the results.