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Spherica’s SEO Pro Rata services outsources prose compositions to a network of highly competent freelance writers. Their aim is to "make meaning" out of customers products and services in artist ways (primarily in prose composition).

A good prose composition, regardless of its length, is purposeful and well organized. As an example an essay Harold Krents uses examples from his personal experience to argue for an enlightened understanding of people’s abilities and limitations.

From the title (Darkness at Noon), which introduces the writer’s blindness and foreshadows the ironic “blindness” of those around him, to the vivid examples of his frustrations and the hope he has for the future, Krents focuses every element of his essay on his purpose-to argue that since everyone has limitations, we should look at abilities.

Writers like Harold Krents do not rely on luck or inspiration to produce an effective piece of writing. Good writers plan, write, revise, and edit. Keep in mind, however, that the writing process is rarely as simple and straightforward as this. Often the process is recursive, moving back and forth among the four stages. Moreover, writing is very personal no two people go about it exactly the same way. Still, it is possible to describe steps in the writing process and thereby have a reassuring and reliable method for undertaking a writing task and writing a good composition.